The Shops at Wiregrass

Simply Promotions has been Wiregrass’s event and marketing partner since 2019. Our relationship started with Simply hosting Markets, and in 2020, we were asked to design a charity pumpkin patch that evolved into the Shops at Wiregrass Autumn Festival in 2024.

The Challenge

he Shops at Wiregrass set out to elevate their retail experience by focusing on key goals:

1. Increasing foot traffic and customer engagement
2. Creating memorable, family-friendly events
3. Strengthening community ties and partnerships
4. Maximizing marketing impact with limited resources
5. Attracting diverse demographics to the shopping center
6. Establishing a signature seasonal event to boost brand recognition

Our Solution

Simply Promotions collaborated with The Shops at Wiregrass marketing manager Ann, to develop two key projects:

1. Autumn Festival:
   • Created a comprehensive 5-day event program from Wednesday to Sunday
   • Organized three distinct events within the festival
   • Developed branding for a Fall Festival-style weekend
   • Culminated in a Community Day activation partnering with Pasco County Sheriff’s office
2. Symphony of Lights Launch Party:
   • Provided event staffing for customer connections
   • Offered video services to capture the celebration
   • Assisted with advertising to promote the event

Success Results

The collaboration between Simply Promotions and The Shops at Wiregrass yielded impressive outcomes:

1. Customer Engagement: Over 1,400 customer connections were created across both activations
2. Extended Reach: The Autumn Festival ran for five days, maximizing exposure and attendance
3. Diverse Programming: Events included live music featuring Homegrown and The Zac Brown Experience, appealing to various demographics
4. Community Partnership: Successful collaboration with Pasco County Sheriff’s office for the Community Day event1
5. Seasonal Appeal: The Autumn Festival, including a charity pumpkin patch, resonated with the community and aligned with the fall season
6. Increased Foot Traffic: The events drew significant crowds to the shopping center
7. Enhanced Brand Recognition: The Autumn Festival and Symphony of Lights became signature events for The Shops at Wiregrass

Through innovative event strategies, Simply Promotions helped The Shops at Wiregrass achieve its vision of becoming a vibrant hub for shopping, entertainment, and community connection. This success story demonstrates the power of well-executed, community-focused events in transforming retail spaces into vibrant cultural hubs.