Google My Business Guide
Google My Business is a tool that increases the likelihood of your business appearing front and center when a potential customer searches your industry in the area.
It lets you list crucial information about your business, including its hours, location, and customer reviews, which makes it easier for customers to find and choose your business. Plus, it gives you helpful feedback on how customers find you so you can understand what marketing efforts are working.
Here's How to Keep it Simple in Business
Google My Business Edition
Is Your Google My Business Profile Set Up Correctly?
Setting up your Google My Business (GMB) account correctly is crucial for local SEO and to ensure your business is accurately represented online. Here's how to tell if your GMB account is set up properly:
Search for your business on Google using your business name and location. If your business listing appears with all the details you’ve added (like business hours, photos, etc.) and there is no "Own this business?" or "Claim this business" link, it usually means your business is verified.
Verified businesses can fully manage their listing, respond to reviews, and update information, which unverified businesses cannot do until they complete the verification process.
1. Sign Up or Log In
Go to the Google My Business website.
If you haven't already created an account, click "Manage now" and follow the prompts to set up your business.
2. Verify Your Business
Google requires verification to confirm that your business is legitimate and that you are the owner.
Verification is typically done via a postcard sent to your business address, but it can also be done by phone, email, or Google Search Console if these options are available.
3. Check Your Business Information
Name, Address, and Phone Number (NAP): Ensure that your business name, address, and phone number are current and consistent with other listings online.
Business Hours: Confirm that your business hours are accurate and updated as needed (including special hours for holidays).
4. Add a Detailed Business Description
Include a clear, detailed description of your business and what it offers. This helps Google understand more about your business and can improve your search ranking.
5. Choose the Right Business Categories
Select the primary category that best represents your business. You can add additional categories, but the primary category is most important for relevant searches.
6. Upload High-Quality Photos and Videos
Add various photos of your business, including the interior, exterior, staff, and products. Regular updates can help attract more customers.
Consider adding a virtual tour or videos if relevant.
Need to Set Up Your Account? Here are 6 Simple Steps
How to Optimize Your Google My Business Account
Collect Reviews:
Encourage satisfied customers to leave positive reviews. Respond to all reviews to show that you value customer feedback.
Add High-Quality Photos:
Businesses with photos receive more requests for directions and website visits.
Use Posts to Engage:
Publish posts on your GMB profile to announce offers, events, and news to keep your customers engaged and informed.
Our Pros are here to help!
Need a little extra support with your Google My Business Account? Our Google Packages are designed to help your business set up, verify, and manage your Google account as a one-time purchase or monthly service. Contact us today!